How many 'vital' things do you need to do today before you start cold calling? Clean out your files, rearrange your desk; oil the wheel on your chair?
If you're like most sales people you can think of a million excuses not to cold call - let's face it you hate it. But cold calling is necessary to success since new business often accounts for 50% of your production. You can make cold calling productive and - yes - fun by using techniques from How to Cold Call and Build New Customers.